What is Personalised Direct Mail?

Direct mail is marketing communication that uses a mail service to deliver a promotional printed piece to your target audience.

Direct mail lets you communicate one-on-one with your target audience, allowing you to control who receives your message, when it's delivered, what your offer and creative is and how many people you reach.

Hello Market's Personalised Direct Mail takes this one step further and lets you use data to personalise individual mailing items towards individual customers in the same mailing run. Instead of a targeted group of people receiving a single text or offer, individuals within the target group can receive text and offers specific to them on the same mailpiece.

Hello Market has different data personalisation tools including: drop in text, text switching, and image switching, including easy to use data import tools.

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