What is Direct Mail?

Direct mail is printed communication sent through the post from a business to a list of names and addresses.

Marketing messages, promotions, event invites, greetings cards and member information can all be sent using direct mail in the form of letters, brochures, voucher mailers or postcards.

Mailing lists may also include information such as gender, age or buying habits; this additional information provides insights that allow copy and imagery to be personalised to each recipient.

Direct mail allows you to communicate one on one with recipients and develop a connection through personalised messages and content.

Posted mail carries authority, engages recipients emotionally and boosts the retention of your message.

57% of those surveyed for Royal Mail's MarketReach study stated, "receiving mail makes us as consumers feel more valued" versus only 17% for email.

Establishing authenticity with physical direct mail adds substance to your message and increases the effectiveness of digital marketing activity such as social media and email.

According to a Royal Mail MarketReach study, 92% of people surveyed reported being driven to online activity as a result of receiving a piece of direct mail.

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Attractive, high resolution, digitally printed direct mail creates impact and drives recipients to take action.

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Find out how you can use direct mail in your business

Hello Market allows businesses of all sizes to produce cost effective direct mail online, providing the tools and support to create, manage and send engaging direct mail through the post.

Create Your Direct Mail Campaign

Find out how you can use direct mail in your business