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Crash Course - Brochures

Crash Course - Brochures

Iain Schofield • 29 July 2019

Common misconception

"Brochures are complex and costly to produce"

The truth

Brochures and leaflets are a cost-effective way to include large quantities of content in a sequential and easily digestible manner.

Key benefits

  • Say what you say – From simple 2-page popups to expansive 8-page brochures, varied pagination provides as much or as little space as your content requires.
  • Content condensed – brochures are a great way to combine several mail items into a single component. Instead of sending a multi piece mail pack, you can combine content into a single, cost-effective, brochure mailing.

Uses

Brochures are a great way to introduce your business and the services/products you offer. Charities can detail their work, share stories and request donations all in a single mailer. Spas or retreats can list their services, share testimonials and provide booking information. Insurance providers can welcome new customer, detail their policies and suggest additional cover. The list really goes on and on.

Top Tip

Don’t forget personalisation. Aim to include at least one piece of personalised content in your brochure or flyer. A custom salutation on the cover is a simple addition that could greatly increase open rates and engagement.

Did you know?

You can swap out entire sections of text within a single campaign – If you know that a particular product or service will matter to one segment of your mailing list but not another, swap out entire pages on the fly to cater brochures to your recipients.

Create Brochures Online

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