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Ford Dealership Discovers Powerful New Marketing Tool

Ford Dealership Discovers Powerful New Marketing Tool

Edd Bennett • 14 June 2016

A major West Yorkshire Ford dealer has seen a 20% increase in enquiries after teaming up with Hello Market - the online, digital, direct mail platform.

The Dealership

Skipton and Keighley Ford marketing manager Jak Bardsley uses Hello Market for all the dealership’s date-triggered communications such as MOT, servicing and warranty reminders and also for sales generation events such as new model launches and new registration days.

Said Jak: “We use Hello Market as our direct mail communications solution to complement our marketing mix. It’s the perfect tool to help us design and send different types of printed communication for our various campaigns, and the ability to personalise our offers really helps to target specific customers.”

The Campaign

One recent campaign was so successful that Jak has already repeated it, and it now has a permanent place in his marketing toolkit.

He explained: “We sent out a pick ‘n’ mix style mail campaign to customers reaching the end of their payment plans. The offer gave them the opportunity to select three sweeteners from a selection of six options when they bought their next new car.

We personalised the front and back with a salutation, in particular the front had a powerful personalised headline to grab attention and it was all produced in vibrant digital print to stand out. We had a great response from this campaign, so much so that Hello Market is now an integral part of our communications strategy.”

The Tool

Jak advises any dealerships looking to take their marketing up a gear to test drive Hello Market.

“The system is user friendly and the team are always on hand to help. The best thing for us is the account functionality - to have all of our personalised printed communications set up and ready to order in minutes is invaluable. Plus it has a branch management facility where we can approve, lock down and allocate campaign set-ups to different users and branches, which they can then order in line with their activity schedule.

The account lets you store everything such as designs, images and data at no cost which is a major plus point and you don’t pay until you’re ready to order so the rest of the tools are free to use. I can’t think of another mailing solution that works this way.”

Improve the way you promote your dealership with Hello Market plus for a limited time get 40% off your first campaign with code OFFER40!

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